Airtel deploys Bharti Telesoft's Color Ring Back Tone application.

Customer :

Airtel is a leading telecom service provider in India with more than 50 million subscribers. In the competitive environment and shrinking margins in voice business Airtel was looking for innovative solutions to maintain profitability and leadership position.

Solution :

Color Ring Back Tone was implemented as one of the services. Bharti Telesoft developed and implemented the solution powered by Red Hat Enterprise Linux.

Partner :

Bharti Telesoft is a leading global solutions provider for telecom industry. It has developed various solutions for telecom service provider such as AppSMSC, SMSC, MMSC, AppMMSC, USSD, Color Ring Bank Tone, Video Deliver Platform. These (some) solutions are being used by leading service providers such as Airtel, Oman Mobile, Mobilecom.

Bharti Telesoft has been using RHEL as a platform to develop and deploy applications that brings revenue to the operators. As per Bharti Telesoft officials the reason for choosing RHEL platform was not only driving costs down but the platform provided higher performance, uptime and better manageability.

Application :

Color Ring Back Tone
Bharti Telesoft's Color Ring Back Tone (CRBT) services, replace the traditional ringing tone with tunes, sounds, quotes and songs of the subscriber's choice. With interesting tunes to listen to, callers are happy to wait for the called party to answer the phone, translating into enhanced call completion.

CRBT provides operators with a new and sustainable means of generating revenues across the subscriber base, being handset and SIM independent, as well as network independent. CRBT also creates strong subscriber loyalty due to the ability to personalize ring back tones.

Content is key to sustained success with ring back tone services and operators can develop close relationships with content providers to properly exploit the ongoing CRBT opportunity.

Major customers for whom Bharti Telesoft has deployed CRBT on a Red Hat platform include Airtel, Oman Mobile and Mobilecom.

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